Understanding search engine optimization or SEO is essential to online business success. Some people prefer to outsource these website development responsibilities rather than perform the tasks themselves.
When I first got started in internet marketing and purchased my first website domain, I immediately began receiving emails from SEO companies wanting to service my website. They all promised to get me ranked on the top search engines. I later learned I could have purchased website privacy in order to prevent being contacted by telemarketers, spammers and other companies seeking to sell me services.
Anyway, the SEO service companies promised that I would also receive thousands of hits to my website each day. The fees that were being requested were quite astronomical. I wasn’t sure if these services were scams or not, all I knew was I was determined to do the work myself to save money. I worked really hard to optimize my website but the truth is I never really understood SEO until I joined Wealthy Affiliate University.
Now that I understand the process, I also realize how outrageous the fees those companies were attempting to charge me. In my opinion, the fees they were charging was basically highway robbery.
Here I will share with you, what you need to know before paying outrageous prices for SEO services.
What is SEO Services and Why Does Your Online Business Need it?
SEO is the acronym for Search Engine Optimization. This is the process of increasing a website’s visibility in search engines such as Google, Yahoo and Bing. Following certain protocols can allow your website to receive visits without paying for advertising.
Proper SEO increases your website’s chances of getting pulled up in search results. This is often called natural or organic traffic results.
Learn How to Optimize Your Website from Day One
Search engine optimization takes time and consistency. As your site matures and you consistently follow certain protocols, your posts will naturally rank in the search engines. At Wealthy Affiliate you can learn how to optimize your website from the beginning.
You will learn how to choose titles for your posts, how to write good content and much more. Paying someone to optimize your website should not cost you a fortune. Especially since it’s something you can easily do yourself with proper training.
You Can Download an SEO Plugin to Do Most of the Work
There are several free and paid plugins you can download to help with optimization. If you are using WordPress, you can go to the plugin’s tab on your dashboard and type the words, “search engine optimization or SEO”.
This should provide you with a list of plugins. Currently, I use a plugin called, “Yoast SEO” which is a pretty popular plugin. I like this plugin because it gives good feedback on how well your posts are optimized.
Most plugins will require you to input certain standard criteria. In order to use a plugin properly, you will need to input information such as title description, keywords and Meta tags which are descriptors that go into the headings of your page.
Each plugin has different requirements but basically you will be using very specific techniques when writing your articles to help the search engines index your posts efficiently.
Optimization Doesn’t Mean Keyword Stuffing
There was a time when you could write a web post full of keywords in every sentence in order to rank in search engines for that keyword. However, since Google began using algorithms called Panda and Penguin, this is no longer adequate for creating a quality, authoritative website.
When it comes to optimizing your website, niche marketing strategies will allow you to target smaller audiences that aren’t so competitive. When writing your content, you want to write for people and not just to rank in search engines. If you don’t, it will be reflected in your posts and your content will be less authentic.
Be Careful Who You Hire to Manage Your Website
I recently saw a video from Lisa Irby on YouTube. Lisa is a well-known blogger who posted a video about a woman who paid $10,000 for SEO services. You would need to know what SEO truly requires to know just how absurd paying this amount of money for SEO services really is. Please see video below.
One of the things Lisa suggests, before hiring someone to work on your website is that you request references. I totally agree. If you are determined to outsource your website management, you should definitely do your homework first.
Contact at least three to five SEO service companies, receive their payment information and at least three references each. If they are not willing to give references, this should be a red flag. Once you have learned the average pay rate for these services and have contacted each company’s references, then make a decision based on solid facts and information.
Additionally, be cautious of companies who make huge promises to give you certain results. Even the large authoritative websites know that nothing is certain when it comes to the worldwide web. Internet marketing is always changing. The more you educate yourself, the less likely you will be taken by someone who may be interested in preying on your ignorance.
Have you outsourced your website development? Do you pay for SEO services? I would love to hear your story. Please feel free to comment below. Your feedback is truly appreciated.